The Weaponized Word uses natural language processing and a 10,000-word lexicon of negative language patterns to analyze public posts about companies, products and services, allowing brand managers and agencies to understand negative sentiment, address public criticism, and proactively monitor potential controversies or brand reappropriations.

The Weaponized Word leverages extensive expertise moderating the worst forms of user interaction and abuse, including hate speech, harassment, disinformation and fraud.

The Importance of Negative Analytics

Most consumer companies leverage a variety of analytics technologies to understand the success of specific online campaigns. The Weaponized Word helps companies understand the other conversations occurring online: the ones that ultimately jeopardize brand equity.

Contact us to learn more about how The Weaponized Word can augment your existing brand analytics workflows.

Threat Analytics

Beta Platform Ecosystem
Queries per day 500 1,500 Varies
Projects 1 5 Unlimited
Read/Write API Yes Yes Yes
Real-Time Dashboard Yes Yes Yes
Price per month $1,000 USD $2,450 USD Please Inquire
Price per year $11,000 USD $26,950 USD Please Inquire

The DIY Approach

Organizations with their own threat analytics infrastructure may wish to simply license The Weaponized Word's lexicons for use within their own environments.

Startup ScaleUp Enterprise
Queries per day 100 100 100
Read/Write API Yes Yes Yes
Price per month $1,000 USD $2,500 USD Please Inquire